What we stand for

Our Community Values

Our community commitments to live by, as we work together to build a RIVAL to the platforms currently damaging fans in a broken football industry.

Fans first.

We work for fans, nobody else. Somewhere along the way football stopped being about you and started being about money. We don't accept that. Every decision comes down to one question: is this good for the fan, or good for someone's bottom line. If it's not good for you, we're not doing it.

Football is not a funnel.

Refuse to treat a fan's passion for the game as something to be monetised. Build a platform where fans can experience football without the threat of betting companies and other intrusive ads looking to prey on their love for the game.

Nothing to hide.

A lack of honesty is what got football into this mess. Fans have seen what happens when the game ends up in the wrong hands. So you'll always know what we do and why we do it - no BS. We serve you.

Connection matters.

Football is nothing without the connection it creates. Strangers celebrating a goal together, generations bonding over the same club. That connection is disappearing everywhere else. Not here. We'll build a real community around what we believe, including real events, not just an app.

Share our beliefs?Join us.

It starts by joining the RIVAL community on our app. Be part of the change, and work with us to build a RIVAL.

Become a RIVAL

We're fans, and we'll see you on the terraces.