RIVAL: Passion, not profit.

Our national sport has become a weapon.

We're being manipulated by faceless suits who use our passion to extract as much money as possible from us.

We grew up loving the game and our clubs, and that love is now being used against us.

Open any leading live score app, and you'll face a wall of gambling ads.

Turn on any popular sports channel, and odds are rammed down your throat.

A content creator you helped build up from the start, gets paid if you lose bets on the highest bidding bookie.

Even a kid can't wear the same shirt as his heroes anymore.

Parasites have infiltrated our game, and it's been normalised.

This game is ours. Not theirs.

It's time we stood against it.